My current research focuses on three main streams: business analytics in emerging online platforms such as platforms for professional services and paid Q&A, applications of artificial intelligence and machine learning, and statistical methodology. As of the spring semester of my fourth year (Spring 2019), I have generated four completed papers. My first paper is a causal inference study on knowledge contribution in StackOverflow, submitted to ACM Transaction in MIS (under revision for the third-round review). My second paper (Essay 1 in my dissertation) is the study of a novel form of eWOM, under review at Information Systems Research. In my third year, I started two projects—one is about the impact of complications insurance on the demand of cosmetic surgeries (Essay 2 in my dissertation), and the other one is about statistical methods and applications, in which we create a new dimension-reduction method accounting for the time dimension under social media context. The paper about insurance is under review at Information Systems Research and the statistical paper is ready to submit to Management Science. Currently I also have one working paper and several work-in-progress papers.
One of my advantages is that I have experience in both IS-behavior and IS-econ studies. My master’s thesis is a typical behavioral study using expectation-confirmation model to study online users’ continuous participant with structural equation model. My PhD career mainly focuses on IS-econ, but I am still interested in behavioral and psychological study and the third essay in my dissertation is a behavioral paper.
Hongfei Li, Ramesh Shankar, Jan Stallaert. Invested or Indebted: Ex ante and Ex post Reciprocity in Online Knowledge Sharing Communities. Under Revision for 3rd Round Review at ACM Transactions on Management Information Systems.
Hongfei Li, Jing Peng, Gang Wang, Xue Bai. Online Diaries and Professional Service. Under Review at Information Systems Research.
Hongfei Li, Jing Peng, Xinxin Li, Jan Stallaert. When More is Less: The Effect of Add-on Insurance on the Consumption of Professional Services. Under Review at Information Systems Research.
Xian Cao, Timothy Folta, Hongfei Li, Ruoqing Zhu (equal contribution). A New Method to Understand the Online Word of Mouth Dynamics: Multi-View Sequential Canonical Covariance Analysis. Targeted at Management Science (Estimated Submission Date: August 2019)
Fangda Han, Shun-Yang Lee, Hongfei Li, Jing Peng (equal contribution). Face Prediction for Cosmetic Surgeries. Targeted at MIS Quarterly: Special Issue on Management AI (Estimated Submission Date: November 2019)